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STEP 3: EXPORT READINESS
You are here: Step 3: Export readiness > Your export readiness checker > Part C: Market and marketing  
Part C: Market and marketing

Question Yes No
Question 1.
I have studied the intended markets, to see if I can meet the needs and wants of buyers, better than my competition can?

answer

   
Question 2
The development of an export market requires certain expertise, and have I given attention to:

answer

   
Marketing
   
Production
   
Finance/payment
   
Logistic
   
Administration
   
Question 3
I have the means of communicating with prospective international buyers, through printed medium such as advertisements, brochurers and a web site?

answer

   
Question 4
I have established what you want to say (the message), and the media that will carry this message to the potential buyers?

answer

   
Question 5
I have identified international and local trade fair events that my company could participate on?

answer

   
Question 6
I have determined whether I should registered my company name, brand name or trademark in the intended market?

.

answer

   
Question 7
I have sufficient resources (staff, production, capital and capacity), to ensure that my company can achieve and maintain export orders?.

answer

   
Question 8
I have identified market entry options? For example: Distributors, Agents, Trading houses and or end users in the country of import..

answer

   
Question 9
I have a sufficient understanding of the Incoterms, defining your risk, cost and responsibility in the logistic cycle?

answer

   

 




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Step 3: more information

Step 3: Export readiness
      Export readiness checklist
            Part A: Business Readiness
            Part B: Product & production
            Part C: Market & marketing
            Part D: Export development

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More information on Step 3
Learning to export... The export process in 21 easy steps
Step 1: Considering exporting
Step 2:Current business viability
Step 3:Export readiness
Step 4:Broad mission statement and initial budget
Step 5:Confirming management's commitment to exports
Step 6: Undertaking an initial SWOT analysis of the firm
Step 7:Selecting and researching potential countries abroad
Step 8: Preparing and implementing your export plan
Step 9: Obtaining financing for your exports
Step 10: Managing your export risk
Step 11: Promoting the firm and its products abroad
Step 12: Negotiating and quoting in exports
Step 13: Revising your export costings and price
Step 14: Obtaining the export order
Step 15: Producing the goods
Step 16: Handling the export logistics
Step 17: Export documentation
Step 18: Providing follow-up support
Step 19: Getting paid
Step 20: Reviewing and improving the export process
Step 21: Export Management
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