Participation at international trade events,is an effective media
for not only creating sales but also to obtaining valuable marketing information
for your marketing strategy
Obtain this list from TISA, they would also be in a position to supply details
not only pertaining to the sponsored fairs - (National pavilions), but all
international trade fairs which take place globally.
Communications that are predominantly targeted at the final consumer are often
referred to as the "pull strategy". The consumer is expected to pull
the product from the channel. In the case of exporting, especially for an SME,
pursuance of a pull strategy is more difficult and expensive.
More practical ways of promoting your products include:
Sampling of products - giving away products
Campaigning in the target market
Distribution of samples by mail (if appropriate)
It is most beneficial for South African exporters to visit local trade fairs
particularly those trade fairs that host international exhibitors. Here exporters
can meet with opposition companies, obtain important marketing information
such as price lists and brochures. The SAITEX trade fair is a good example
of an international fair which is hosted in South Africa. This fair is an annual
event.