Exporting is far more costly and difficult than most companies envisage. Marketing is very expensive as most of the costs are incurred in the intended target market. Packaging and transportation costs are also costly. The cost of production could also be higher as in some instances additional staff may have to be employed in order to meet the greater number of orders received. Larger quantities of raw materials would have to be purchased to meet the increased demand and this could serious effect cash flow. Therefore, trained competent staff are essential. There are many South African organisations that offer training in international trade procedures.