Question
4: I am aware that I may have to adapt/enhance the features
of my product/s in order to meet or better the product/s
offered by other competitors.
Product features
can be approached under the following headings:
Function, size, colour, presentation - packaging, weight etc
Additional features
Price - expensive or affordable
Image - product, company and country
Distribution - sole agent, non-exclusive agent, after sales service and warrantees
Explicit Features -the needs and wants that my product/s satisfies.
Having examined your product in terms of the above criteria, judging the quality
and quantity of the product/s features, you will be able to better position your
product in the intended market.
Each of these features can be used to increase your negotiating powers with your
buyers.
