3: Export readiness
3: Export readiness
because of its global nature, is often seen as being quite
glamorous. Also, because of the apparent size of the global
market, some companies may think that entering export markets
must be very easy. For these and other reasons, many companies
turn to exports as a means of salvation from small and highly
competitive local markets. These are the worst reasons for
Exporting is a complex, time consuming and
very difficult endeavour. It should only be attempted by
companies that have the resources to tackle these foreign
opportunities - exporting is unfortunately not for everyone.
Exporting is worth considering only if you…
- …have a unique product.
- …are an established, successful firm.
- …are already selling nationally and need to
expand your sales.
- …are competing quite successfully against
- …are in a position to finance your export
endeavours for a period of 12 to 24 months without necessarily
generating any immediate income.
- …already have good contacts in your industry
abroad who may be prepared to help you.
- …have the necessary export skills within your
On the other hand, you should stay away
from exporting if you…
- …do not yet have a formal business plan for
your local market.
- …are not yet selling your products nationally.
- …are struggling in the domestic market.
- …are producing and selling a very ordinary
- ...have limited finances and resources.
Deciding whether you are ready to export
or not can be quite difficult. For this reason, we have
included an export readiness checker for you to fill out.
This questionnaire should provide you with some idea as
to whether you are ready to export or not.
Alternatively, there many export readiness
checklists that have been produced by many different organisations.
We have listed a number of these export readiness checklists
for your consideration. Choose one that you like and complete
the checklist to see whether you are ready to export.