Question
7:
I have identified the strengths or weaknesses related to
the my company or product and or the country of origin.
The image of
a product is an indication of how the product, you the producer and the origin
is perceived by the buyers. Sometimes the origin of the product is a positive
one, but sometimes it may work against you. For example: Kenyan coffee, Brazilian
leather products and South African wines, can be considered as favourable origin
images. You must identify the weaknesses that relate to the country of origin,
your company and or product and plan to highlight the strengths..
