General description of the offering

Assistance is granted to individual exporters to exhibit products at recognised exhibitions abroad where Trade and Investment South Africa does not provide for a national pavilion.

Scheme-specific qualifying criteria

The following are the scheme-specific qualifying criteria

• A maximum of 10 exporters will be assisted for a particular exhibition.
• Assistance relating to a specific exhibition is considered for a maximum participation period of two (2) consecutive years. Assistance to the third year will be considered based on merit and rate of return of previous participation.
• Assistance relating to a specific market (country or region in the case of the USA) is considered for a maximum period of three (3) years. Assistance for the third year will be considered based on merit and rate of return of previous participation.
• Assistance will be limited for a maximum period of two (2) consecutive years for businesses, which appointed a foreign agent in a market (country or region in the case of the USA) where an approved exhibition is held. Assistance will only be considered if the entity has a South African decision-maker of the business at the stand.
• No incentives considered in the case where the exhibiting business is represented by its official foreign agent or distributor at the exhibition.
• Participation in private exhibitions are excluded
• A decision-making representative of the business must be on full-time duty at the exhibition.
• Where businesses intend sharing costs for the exhibition stand or participating in a circuit of events, participating businesses must indicate this on the Application Form. A circuit of events is where a company participates in more than one EMIA event on a specific trip abroad. If it is established that this were not indicated on the application form, the approvals will lapse and the businesses must repay the EMIA incentives already paid to them for that particular exhibition with interest thereon as required by Section 80 of the Public Finance Management Act (No.1 of 1999), calculated from the date of payment of the incentives.

Scheme-specific financial contribution

The Department of Trade and Industry will provide the following compensation in respect of the types of entities as listed below:

• HDI's
  1. Economy Class return airfare
  2. 100% of the costs to a maximum of R10 000
  3. Subsistence allowance: Exhibitors are allowed to claim a subsistence allowance of R1 350/day for the duration of the exhibition up to a maximum of 15 days
  4. Transport of samples or promotional materials, including forwarding and clearing charges: R15 000 maximum
  5. Exhibition costs - 80% of the costs up to a maximum of R45 000. These costs include; rental of exhibitions space; construction of stand, excluding interior design; telephone installation, excluding calls; renatl of essential furniture; listing in official exhibition directory; electrical costs; cleaning and security fees; and 40% of the cost of brochures within the R45 000 limit up to a maximum of R3 000
• SMME's
  1. Economy Class return ticket
  2. 80% of the costs to a maximum of R8 000
  3. Subsistence allowance: Exhibitors are allowed to claim a subsistence allowance of R1 350/day for the duration of the exhibition up to a maximum of 15 days
  4. Transport of samples or promotional materials, including forwarding and clearing charges: R15 000 maximum
  5. Exhibition costs - 80% of the costs up to a maximum of R45 000. These costs include; rental of exhibitions space; construction of stand, excluding interior design; telephone installation, excluding calls; renatl of essential furniture; listing in official exhibition directory; electrical costs; cleaning and security fees; and 40% of the cost of brochures within the R45 000 limit up to a maximum of R3 000
• Other-sized entity
  1. Exhibition costs - 80% of the costs up to a maximum of R45 000. These costs include; rental of exhibitions space; construction of stand, excluding interior design; telephone installation, excluding calls; renatl of essential furniture; listing in official exhibition directory; electrical costs; cleaning and security fees; and 40% of the cost of brochures within the R45 000 limit up to a maximum of R3000

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